What's in a trade mark?

A trade mark may be a word, logo, picture, product shape, colour or any other aspect of branding that differentiates your products or services from those of your competitors. The real value of some of the world's most recognisable brands lie not in their products, but in their trade mark.

Building brand recognition is one of the most important aspects of business strategy. Your brand is vital to your business. As your brand becomes increasingly recognisable, it will convey information and expectations associated with your product or service to your clients or customers.

Why is it important to register a trade mark?

Registering a trade mark with the Australian patent and trade mark office, IP Australia, makes it easier and more cost-effective to stop other businesses from copying your trade mark. Unregistered trade marks are protected only by common law torts and the Trade Practices Act, avenues through which it is more difficult and costly to prosecute a trade mark infringer. So, while it is not compulsory to register a trade mark, the small cost of registering a trade mark offers protection and peace of mind.

Why do I need a trade mark attorney?

Because a trade mark is such a vital business asset, it is important to have your trade mark application professionally prepared. A trade mark attorney has the expertise and experience to avoid the pitfalls that business owners often fall into in the application process.

Before adopting a new trade mark, trade mark searches should be conducted to check the availability of the trade mark for registration and use.

This site is sponsored and administered by:

Baxter IP

Baxter IP is a leading Sydney patent & trade mark attorney firm specialising in obtaining international patent protection for its clients. Their clients include a number of well known multinational corporations, small businesses, venture capital firms, new business start-ups, entrepreneurs and not-for-profit organisations across a broad range of technologies.

The team at Baxter IP pride themselves on observing the highest standard in quality of work and advice to give their clients an unrivelled edge in their attempt to secure patent rights internationally and then capitalise on their IP investment.

For a firm that specialises in protecting intellectual property in important markets such as the United States, Europe & China, contact Baxter IP.

Important Disclaimer: The information on this website is not legal or professional advice. The information may:

  1. not be correct;
  2. only relate to the law or practice in a given country; and/or
  3. be outdated.

For more information, please contact the Site Administrator: Baxter IP.